Designing Delight — A Handbag-Inspired Gifting Box for Crystal’s WOW Moments
Challenge:
Crystal, a premium brand in the dry fruits and confectionery space, was preparing to launch a new gifting range under the label WOW Moments – a collection of assorted dry fruit toffees.
To differentiate in a crowded gifting market, the brand needed packaging that was:
- Unique & Visually Memorable – Something that didn’t look like a conventional food box
- Gifting-Ready – Packaging that made an emotional and aesthetic impact
- Functional Yet Premium – Easy to carry, attractive, and durable
Solution:
Canpac’s creative and structural design team proposed a handbag-inspired box design, blending innovation with elegance. The highlights:
- Lady’s Handbag Structure – The packaging mimicked the shape of a chic handbag, turning the product into a gift in itself
- Golden Thread Handle – A rope-style golden thread was added to serve as the ‘chain’ handle, enhancing its gifting appeal
- Premium Paperboard Build – Though it looked like a fashion accessory, it was crafted entirely with quality paperboard for sustainability and sturdiness
Results:
- Instant Shelf Appeal – The handbag-style box attracted attention in gifting aisles and displays
- Elevated Brand Perception – The unique concept reinforced Crystal’s premium and creative brand image
- Boost in Sales – The gifting range saw a notable uplift post-launch, driven by the packaging’s novelty
- Memorable Unboxing Experience – Customers loved the design, making the packaging part of the gift itself
Impact:
With Canpac’s innovative packaging solution, Crystal’s BAW Moments redefined dry fruit gifting. The handbag box design not only enhanced visual appeal but also elevated the customer’s emotional connection with the product—turning everyday packaging into a conversation starter and sales driver.
