Streamlining Packaging for Soham Kapoor Daani – From Complexity to Cohesion

Challenge:

Vedic’s popular product range Soham—a premium Kapoor Dhani—was facing significant packaging inefficiencies. The original packaging system consisted of three separate

components:

• An outer carton
• A bottom insert to hold the product
• A top insert to stabilize it during transport

This design posed several challenges:

1. Low Packaging Quality – The materials used didn’t reflect the product’s premium nature.
2. Inventory Complications – With three separate units making up one final pack, managing inventory was difficult. Misplacing even one part rendered the entire pack unusable.
3. High Labor Effort – Assembly required more manual effort, increasing labor costs and slowing down the packing line.

Solution:

Canpac’s structural and design experts proposed a consolidated, high-quality packaging system that eliminated the need for multiple components. The new design featured:

1. Single-Pack Structure – A unified packaging design that integrates the base, stabilizer, and outer shell into one form.
2. Flat-Pack Capability – The packaging could now be shipped and stored flat, saving space and simplifying logistics.
3. Upgraded Material Quality – Premium paperboard with enhanced strength and finish to match the brand’s aesthetic and durability requirements.

Results:

• Simplified Inventory – Only one packaging unit per product, minimizing risk of loss or mismatch
• Improved Efficiency – Reduced assembly time due to the single-unit design, lowering labor dependency
• Premium Look & Feel – Higher material quality aligned with the brand’s image
• Flat-Pack Storage – Increased warehousing efficiency
• Cost Reduction – Overall packaging cost reduced by approximately 15%

Impact:

The revamped packaging solution elevated Soham’s shelf appeal and product experience while streamlining backend operations. With sturdier, aesthetically pleasing packaging and reduced manual handling, Vedic is now better equipped to scale distribution while maintaining brand integrity.