Smart Window Packaging for Planet Tunes – Protecting Product Appeal from Transit to Shelf

Challenge:

Planet Tunes, a toy brand known for its vibrant and engaging products, packaged its toys in boxes with transparent display windows—a key feature that helped showcase the product inside. However, the brand faced a recurring issue during shipping and handling:

• Scratched Windows During Transit – Friction between stacked boxes caused the transparent plastic windows to get scratched
• Poor Shelf Presence – Damaged windows diminished the product’s visual appeal at retail stores
• Product Returns & Complaints – Scratches on packaging led to dissatisfaction, impacting customer perception and sales

Solution:

Canpac’s structural design team devised a simple yet highly effective innovation:

1. Perforated Paperboard Overlay – A die-cut paperboard panel with perforation lines was added over the transparent window
2. Peel-to-Reveal Design – During transit, the protective cover remained intact, shielding the window from damage
3. In-Store Reveal – Once the product reached the point of sale, the paper overlay could be easily torn off along the perforations, revealing the clear window underneath in pristine condition

This approach kept the visual merchandising benefits of a transparent window while solving the transport-related damage issue.

Results:

• Scratch-Free Windows on Arrival – Protected during transport, ensuring brand-new presentation on shelf
• Enhanced Shelf Impact – Clear, undamaged windows made toys more attractive to buyers
• Fewer Damaged Returns – A notable drop in packaging-related complaints and returns
• Preserved Branding and Unboxing Experience – The solution maintained the balance of protection and presentation

Impact:

With this intelligent packaging enhancement, Planet Tunes was able to confidently ship its products across markets while ensuring their aesthetic appeal remained intact. This cost-effective innovation from Canpac elevated the brand’s packaging reliability and helped reinforce its premium image in a competitive toy market.